• Project Concept Development, Identity & Packaging Design
  • WHO WORKED ON THIS Frederik Sally
Can diapers look cool? 👶🏻
Infant wanted to create a better alternative to the big diaper brands. Together with a group of Danish midwifes, they've been developing their own FSC-certified diaper approved by the Nordic Swan Ecolabel and The Danish Asthma and Allergy Association. The diaper will be sold exclusively through Infants own website as a subscription service, so parents don't have to drag them home from the supermarket.
Our idea was to create a range of different sub-brands that parents could identify their babies with. We wanted to make them gender neutral and instead focus on diversity and characteristics of these fairly newborn personalities - we came up with; Cool Cow, Tiny Tiger, Zippy Zebra and Playful Panther. All of them with their own pattern- and color theme.